— Cultural Sources of Newness

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Tag "Seoul Foundation for Arts and Culture"

Dr. Cho Hyunjae, the 1st Vice Minister for Culture, Sports, and Tourism of Korea, welcomed the participants to the ARCOM conference at the Olympus Hall in Seoul on November 20 2013 with strong messages: “Art can make business dance and stimulate innovation.” “Organizations need creative kicks” because “corporations need to learn to stimulate the emotions of employees,” so “Korea is seeking ways to bring down barriers between art and business.” (quotations via translation by an  interpreter at the conference)

The ministry had contacted Professor Jeon Suhwan in 2011 to create ARCOM at the Korea National University of Arts to develop activities that would help the world of organizations and the world of the arts learn how to work together in new ways. For Professor Jeon, the experience with ARCOM has shown that, when given the opportunity, “many CEOs are interested in adopting art in their corporate environment” and their projects illustrate how “Korean companies are changing with the arts.” He believes that collaborations between arts and business can enable Korea to become a “creative economy.” And that the time has come for learning together globally.

Prof. Jeon presents ARCOM at Seoul conference

Prof. Jeon presents ARCOM at Seoul conference

Professor Jeon designed this conference to advance ARCOM’s objectives in two ways. Although there have been numerous artistic intervention projects in Korea these past few years, there has not yet been much research on the subject here, so he wanted this conference to present research from Europe, as well as additional cases from Asia.

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