— Cultural Sources of Newness

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Tag "SWOT analysis"

Possibly one of the most frequently used tools in management is the SWOT exercise, to identify the strengths and weaknesses of an organization in the context of the opportunities and threats in its environment. Last week I experienced what happens when a facilitator takes a group through an upsidedown SWOT process: it generates the unexpected and the new. Maybe especially if the exercise is conducted in an ideal location that offered wide-open views and fresh perspectives, like an old villa called Blumenfisch, directly on a Berlin lake in the sunshine of a very early Spring.

View of Wannsee from Blumenfisch terrace

View of Wannsee from Blumenfisch terrace

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